Physician profiles for clinics and hospitals

Ten profiles in six weeks, for AED 12,000 in the Gulf or £3,000 in the UK.

A patient choosing a doctor reads the profile before she books. A lot of the time, she finds a CV set in paragraphs. The doctor’s training, the fellowships, the years in practice, and a closing line about patient care, a line that could sit under every doctor’s profile.

The facts are usually all there. What is missing is anything the doctor would say in person. Why they chose the specialty. The question every patient asks them at the end of a first appointment. That comes only when somebody sits down with the doctor and asks.

I write physician profiles for clinics and hospitals in the UAE, the wider Gulf and the UK. Each one is written from a conversation with the doctor, and runs long enough to hold what they said.

This is the opening of one, written from a recorded conversation with a kidney consultant:

His parents were both doctors. His father was an anaesthetist. In Malawi, in the 1980s, the family would travel, and his father would bring a bag. Medicine, equipment, whatever fit. Word would reach local people that a doctor was there. And they would come.

The rest of the work is on the work page.

What you get

For each doctor:

The conversation. Thirty minutes with me, at the clinic in the UAE or on Google Meet, recorded with the doctor’s permission.

The profile. A full profile of 800 to 1,000 words.

The short bio. Around 100 words, for directories, Google Business Profile and booking platforms.

Ready for search. A suggested page title and meta description with each profile, so your web team can publish it as it stands.

Titles and claims. Titles checked against the doctor’s DHA licence in Dubai. For UK doctors, every claim written so they can stand behind it with the GMC.

Changes and sign off. Two rounds of changes. The doctor signs off anything clinical.

All ten are written by the same person, so the doctor who joined last month gets the same depth as the founder, and the pages read as one practice.

Long profiles also work harder in search. Patients look for a doctor by name and by their own condition, and 800 words leaves room for both.

How the six weeks run

Week 1 Week 3 Week 6 Calls booked First five All ten

In week one we agree the ten doctors and book the calls. Each doctor gets a short note from me beforehand, so nobody walks into the call cold. The calls happen over the first three weeks, at whatever time suits the doctor.

Five profiles reach you by the end of week three and the other five by the end of week six, with changes turned around inside the same six weeks.

The timeline holds as long as all ten calls happen in the first three weeks. If a doctor keeps rescheduling, their profile moves back by the same amount and the rest carry on.

What I need from you

Thirty minutes with each doctor, and their current bio and licence details. Then one person on your side who can chase approvals, since profiles usually wait longest at sign off.

Photography and uploading to your site are not part of it, and neither is Arabic.

Price

AED 12,000

Ten profiles in the Gulf. In the UK, £3,000.

Half up front, half on delivery.

If you would rather see one before committing to ten, a single profile is AED 1,500 or £500, with the same call, the same length and the same short bio. If you go on to the ten, the single one counts as one of them and comes off the price.

Questions

Do you need to meet the doctors in person?

Only if you want me to. In the UAE I can come to the clinic. Otherwise the conversation happens on Google Meet, which is easier to fit around a clinic day.

What if a doctor will not do the call?

I can work from an existing recording, a talk or podcast they gave, or written answers. The call gives the best profile, and I will tell you when the material is thin.

Who owns the profiles?

You do, once the final payment is made. The recordings stay private and are not used for anything else.

Do you write for hospitals as well as clinics?

Yes. Earlier work includes six physician profiles and seventeen hospital profiles for a Gulf physician placement consultancy, built from recorded interviews.

Can you do more than ten?

Yes. Past ten, we agree the price and the timeline together.

Get in touch

Write to me with how many doctors you have and where you are based.

ahmer@ahmerahmed.com