Insights

Where the Numbers Went

Facts nobody updates, because nobody files them as facts.

15 September 2026

The Other Fifty Minutes

The brief asks the doctor what he has done.

14 September 2026

We Cannot Know This

The sentence gets weaker. The page gets stronger.

14 September 2026

The Name Comes Last

An old man, five scans in a plastic bag, faith gone on the fourth step of a clinic staircase.

11 September 2026

A Button Is Not a Sentence

An instruction is the easiest thing on a page to skip.

9 September 2026

Don’t Try

A true sentence comes on its own schedule.

8 September 2026

Adjectives Are Handrails

She does not argue with her own conclusion.

3 September 2026

Second Draft #2

The Patient Who Does Not Exist

Craft cannot fix an invented patient.

2 September 2026

The Third Reader

The page is written for a reader that does not have a knee, and will never need a knee.

1 September 2026

Count the Coins

Spend a sentence only when it buys the reader something.

29 August 2026

Second Draft #1

The Bio That Belongs to Everyone

The first paragraph was never a writing problem.

28 August 2026

Nobody Remembers His Clinic

A post that could belong to anyone gets read the way anyone gets listened to.

27 August 2026

Start in the Middle

Never start at the beginning of a thought, start in the middle of it.

26 August 2026

The File Didn’t Change

The file didn’t change. I did.

20 August 2026

Pain Is Pain

One version tells you what to think of the clinic. The other hands you a fact.

19 August 2026

Two of a Hundred

An agency delivered a hundred blogs. Two of them brought people to the site.

18 August 2026

No Date on the Page

She cannot tell which side of the move she is on.

13 August 2026

Twelve Photographs in a Grid

It stopped sounding like the other eleven.

12 August 2026

Eleven at Night

Find the person the writing is for, and start there.

11 August 2026