Insights

Two Glasses of Water

Their job is to earn the reader’s trust.

26 October 2026

Second Draft #6

Back Tomorrow

The bag only has to be seen.

23 October 2026

Mr in London

She sees Mr where she expected Dr, and wonders whether he is a doctor at all.

22 October 2026

The Football Club

Both lines were already written; in places nobody starts reading.

21 October 2026

Concert Tickets

None of them is the thing she came for.

20 October 2026

Bad Enough Yet

She hasn’t booked yet, and she’s looking for reasons not to.

19 October 2026

The Second Paragraph

The pages written about them and for them never say so.

15 October 2026

The Lunch Table

Days go by and nobody says a word about the work.

14 October 2026

Skip Intro

That is the part she clicks for. Start there.

13 October 2026

Yesterday It Was a Letter

His page decided before she got there.

12 October 2026

Therapist Near Me

He wants to know what happens in the room.

9 October 2026

Write by Hand

The crossings show me where I flinched.

8 October 2026

Please Confirm

The text was written by nobody.

7 October 2026

The Mumble Test

If a doctor wouldn’t say a line out loud, it doesn’t belong on the page.

6 October 2026

It Gets Warmer

Nobody at the agency, and nobody in that room, reads it the way she reads it.

6 October 2026

The First Read

The reviewer has something I will never have again. A first read.

30 September 2026

The First Time She Heard It

But the mother is not on the call. So I ask.

29 September 2026

Second Draft #3

The Fifth Desk

The line worth fighting for is the least polished one.

24 September 2026

The Map Is a Good Map

Nobody told him he was travelling.

21 September 2026

The Shape

A thought no one can argue with is not a thought.

18 September 2026

Second Draft #4

The Bottom of the Page

The careful sentence is still there, at the top, where nobody starts.

17 September 2026

The Hour Worth Having

Nobody ever booked that hour for them.

16 September 2026

Where the Numbers Went

Facts nobody updates, because nobody files them as facts.

15 September 2026

The Other Fifty Minutes

The brief asks the doctor what he has done.

14 September 2026

We Cannot Know This

The sentence gets weaker. The page gets stronger.

14 September 2026

Second Draft #5

The Name Comes Last

An old man, five scans in a plastic bag, faith gone on the fourth step of a clinic staircase.

11 September 2026

A Button Is Not a Sentence

An instruction is the easiest thing on a page to skip.

9 September 2026

Don’t Try

A true sentence comes on its own schedule.

8 September 2026

Adjectives Are Handrails

She does not argue with her own conclusion.

3 September 2026

Second Draft #2

The Patient Who Does Not Exist

Craft cannot fix an invented patient.

2 September 2026

The Third Reader

The page is written for a reader that does not have a knee, and will never need a knee.

1 September 2026

Count the Coins

Spend a sentence only when it buys the reader something.

29 August 2026

Second Draft #1

The Bio That Belongs to Everyone

The first paragraph was never a writing problem.

28 August 2026

Nobody Remembers His Clinic

A post that could belong to anyone gets read the way anyone gets listened to.

27 August 2026

Start in the Middle

Never start at the beginning of a thought, start in the middle of it.

26 August 2026

The File Didn’t Change

The file didn’t change. I did.

20 August 2026

Pain Is Pain

One version tells you what to think of the clinic. The other hands you a fact.

19 August 2026

Two of a Hundred

An agency delivered a hundred blogs. Two of them brought people to the site.

18 August 2026

No Date on the Page

She cannot tell which side of the move she is on.

13 August 2026

Twelve Photographs in a Grid

It stopped sounding like the other eleven.

12 August 2026

Eleven at Night

Find the person the writing is for, and start there.

11 August 2026