You have pressed Skip intro. Netflix says the button is pressed 136 million times a day.
Netflix built it because people were skipping forward through the first few minutes of a show. The button is Netflix admitting it knows why you came.
A lot of clinic pages still open with the credits. Our story. Meet the team. What the patient is looking for comes further down the page: what will happen to her, and what it costs.
Clinics never added the button, so Google added one for them. For many searches, Google now writes its own answer and puts it above the websites.
Pew tracked the Google searches of 900 Americans in March 2025. When an AI summary sat at the top, people clicked through to a website in only 8% of visits. Without one, they clicked in 15%.
Fewer people click when the summary is there, and the ones who do want something it could not give them.
Google can tell her what a root canal is. Only your page can tell her how soon you can see her, and what it costs there.
That is the part she clicks for. Start there.