Clients don't share conversion figures with people who write for them. Where a number exists, it is on this page. Where it does not, the outcome is stated the way it reached me, and the work is linked.
American Wellness Center, Dubai Healthcare City
"Some people spend twenty years being called scattered before anyone asks the right question."
Opening of a blog post about adult ADHD. I built the centre's blog programme, writing across psychology, psychiatry and the clinical departments, for the person searching at midnight.
32%
Organic traffic in three months. The centre now ranks alongside Mayo Clinic and WebMD on high intent psychology searches in the UAE.
KidsHeart Medical Center, Dubai, Abu Dhabi and Al Ain
"A heart murmur isn't a diagnosis. It's a sound."
Paediatric cardiology, written for parents. The reader is a mother whose paediatrician has just paused over the stethoscope, and every page has to hold her steady while telling her the truth. The work is a pillar and cluster structure across the heart conditions of childhood, from newborn defects to the murmurs most children outgrow.
MapleTree Psychotherapy Center, Dubai
"You're sitting across from a stranger, trying to explain things that are complex, confused, or overwhelming."
Patient facing editorial for a psychotherapy practice, written with the clinic's psychologists and reviewed by them. The pieces carry my name on the page. The clinicians hand the articles to people who come in, and to people still deciding whether to come in.
Westminster Multi-Speciality Clinic, Dubai Healthcare City
The clinic spent a decade as Westminster Ortho Med Clinic and outgrew the name. I wrote its copy through that change, the service pages and the announcements. A clinic's site has to explain a new identity without unsettling the patients who trusted the old one, and that is a writing problem.
Wellcube.life, Dubai
"It's not a clinic. It's a healing tower."
A DHA licensed wellness and longevity residence. I wrote about 80% of the site, the method pages, the four sub brands and the philosophy that holds them together, for a category so new that the copy had to teach the reader what the building is.
80%
Of the site's copy.
A Gulf physician placement consultancy, Dubai
"There is a version of a career that nobody warns you about."
I wrote seventeen hospital profiles and six physician profiles in an editorial register, published under the founder's byline, alongside the email campaigns that carried them. The pieces were written for Western trained consultants weighing a move to the Gulf.
Long form is supposed to be dead on LinkedIn. These are the reaction counts on six of the profiles. People read them to the end, then called the company asking how to take part. Two of those calls became sales, AED 40,000 between them. The company did not share any more of its conversion figures with me, and I would not print them if it had.
The profiles are not public under my name. The full pack goes out after a first conversation.
AdsDigital.agency. Ranked first on Google for Google Ads agency UAE, a broad and heavily contested keyword, through content alone. Read the site.
SEO International. The firm where I learned the trade, seven years and counting. A pillar and cluster structure built for its consulting and its digital marketing courses, the same architecture I now build for clinics. Read the site.
Enzo Milano Interiors, Dubai. A year and a half of blog work for an interiors house, proof the method survives outside healthcare.
Elata Beauty Salon. A year of content, early in the seven years.
Every engagement above is real, every specimen is quoted from the client's live pages, and every number is one I can stand behind in a first conversation. What I cannot show here, the twenty three profiles and the pieces under other bylines, I show privately.
If your pages should be working like this, write to me.