I am looking for the date on a piece about postpartum depression. I scroll to the bottom.
Author photo, share buttons, a box asking for my email. Related reading. No date.
The next one is a fever guide for parents. No date. The one after that is about medication during Ramadan and it says March 2024, and it is the only dated thing on the page.
Then a tag page at a business magazine. Thirteen articles by clinical psychologists. Not one of them says when it was written.
A woman reading the postpartum piece at two in the morning has no way to know if it was written last month or in 2019. Guidance moved in those years. She cannot tell which side of the move she is on.
Somewhere there is a field in a template that nobody switched on.
My own site has three openings, an email address and a rate. No dates on any of it.